Personal care
Real people coordinate your journey and keep you informed.
Beyond destinations. A companion for your intention.

NIYA is a travel companion for visitors coming to Saudi Arabia for Umrah, learning and discovery. Based around Madinah and Makkah, we bring tickets, hotel stays and logistics into one thoughtful plan.
Whether you travel alone, lead a group or represent an Islamic centre, our team helps coordinate the details so you can focus on why you came.
Real people coordinate your journey and keep you informed.
You review a quote and its terms before custom arrangements are confirmed.
Discover sacred, Islamic and historical sites with visits shaped around your pace.
Hotels, service providers and merchandise sellers can apply to join NIYA. Business accounts and listings are reviewed before publication.
Become a partnerOriginal NIYA portfolio photographs appear alongside the licensed city images credited below. Photographs may be cropped for layout.
Jeddah: Tahir mq · CC BY-SA 4.0
AlUla: Lukas31 · CC BY-SA 4.0
Riyadh: Ammar Shaker · CC BY-SA 3.0
Destination gallery photographs (Wikimedia Commons, used under the licence shown; resized copies):
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NIYA operates under Imtar Holding Company · شركة إمطار القابضة.